Jun
Unusual ways billboards are used
With the ever demand for increased profits, companies are turning to digital signage to increase companies market share, so let us look at what is out there and how they can benefit us.
A recent publication shows that scent is being added to billboard technology, and no where else could this be done, other than in the USA.
Image source www.gizmodo.com
Now this billboard in North Carolina promotes a local restaurant with it’s massive piece of steak on an over sized fork. But what makes this unique? Well it also pumps out a smell of cooked steak to tempt drivers to pull in and dine, this must be a nightmare for local vegetarians.
Now this in not the first time scent has been used in marketing, but it is the first for a billboard. Just remember before you reel in disgust that when you go to your local supermarket, they pump out baking scents throughout the store just before the fresh bread is ready, so it sells to you through your senses.
So for now let us put the scent marketing to one side and let us look at the different types of billboard, these are: static billboards and LED billboards.
Static billboards.
These are a steel frame with an ad that is printed and is replaced repeatedly to freshen up the site. This is an old fashioned way to advertise as there is no way to update content should the advertising company wish to promote a sale day, they would have to get new banners printed then have them pasted onto the existing billboards.
LED billboards.
These consist of a frame packed with LED’s at 16mm centres, so that they can be seen from a very long distance, what makes this solution innovative is that the controller and the software used is so flexible fresh new content and even news can be broadcast on these units within seconds of a company deciding to launch a sale the ads can be out there for customers to remember the time and date of the sale.
When putting LED or LCD screens outdoors people mention sun bright screens, now there is no need as these are 7,000 Nits or 7,000cd/m2 which makes them perfect for outdoor use in the brightest of conditions.
LCD Enclosure Global can supply and install an outdoor solution just like this for a very low cost, for more details contact us on +44 (0)844 3578687 for European enquiries and 888-460-3573 toll free for USA enquries.
LCD Enclosure Global have a vast knowledge and experience in outdoor digital signage, with their own range of LCD enclosure and monitor enclosures, they have a solution for all markets and all budgets.